PENGUKURAN KINERJA UMKM MELALUI FAKTOR INTERNAL DAN FAKTOR EKSTERNAL : STUDI KASUS PADA UMKM GULA KELAPA DI KABUPATEN BANYUMAS

Isnaeni Rokhayati, Herwiek Diyah Lestari

Abstract

ABSTRAKSI

Tujauan penelitian ini adalah melakukan pengukuran terhadap kinerja Usaha Mikro Kecil dan Menengah (UMKM) dilihat dari faktor-faktor internaldan fator eksternal. Faktor internal seperti sumber daya manusia, keuangan, produksi dan pemasaran. Sedangkan faktor eksternal dapat dilihat dari adanya teknologi, kebijakan pemerintah, social ekonomi dan peran lembaga terkait. Kinerja UMKM dapat dilihat dari adanya berbagai pertumbuhan yang terjadi dalam UMKM seperti pertumbuhan penjualan, pertumbuhan modal, pertumbuhan tenaga kerja , pertumbuhan laba, dan pertumbuhan pasar. Penelitian ini merupakan penelitian survey langsung kepada responden dengan cara wawancara langsung dan kuesioner. Sampel diperoleh sebanyak 160 responden pemilik UMKM gula kelapa di seluruh kabupaten banyumas. Analisis data penelitian dilakukan dengan analisis statistic deskriptif dan srutuctural equation modeling (SEM) dengan menggunakan program AMOS 4.01 dan program SPSS for windows. Dengan diketahuinya kinerja UMKM diharapkan tingkat kesejahteraan pemilik UMKM meningkat dan UMKM bisa mengembangkan usahanya serta mampu bersaing di pasar global saat ini.

Kata kunci : kinerja, faktor internal, faktor eksternal, UMKM

ABSTRACT

The purpose of this study is measuring the performance of Micro, Small and Medium Enterprises (SMEs) views of factors and Internal external factors. Internal factors such as human resources, finance, production and marketing. While external factors can be seen from the technology, government policy, social economy and the role of institutions. Performance of SMEs can be seen from the various growth occurring in SMEs as sales growth, capital growth, employment growth, profit growth, and the growth of the market. This research is a survey directly to the respondent by means of direct interviews and questionnaires. Samples were obtained as many as 160 respondents coconut sugar SME owners across Banyumas district. Analysis of experimental data was analyzed with descriptive statistics and srutuctural equation modeling (SEM) using AMOS 4.01 program and SPSS for windows. By knowing the performance of SMEs is expected to increase the welfare of the owners of SMEs and SMEs can develop their business and be able to compete in today's global marketplace.

 

Keywords: performance, internal factors, external factors, SMEs

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